SEO

Digital Law Marketing: SEO for Lawyers That Brings in Real Clients

Digital Law Marketing develops SEO strategies that drive cases, not clicks.

Why Law Firms Choose Digital Law Marketing

Our senior team of SEO, legal, and content experts works exclusively with law firms. We use innovative, ethical SEO strategies to get your name in front of the people who need you most. Some of the reasons law firms choose us include:

  • We understand the ethical guidelines and marketing rules that attorneys face.
  • We answer calls, return emails, and send clear updates – every time.
  • We offer exclusivity. If we’re working for you, we’re not working for your competitor.

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Chris Nace

They are obviously incredibly talented because we have seen amazing, verifiable results. In the time we have worked with them, there is just no question that the number of client contacts we have received has soared. But the biggest reason I happily give them “Five Stars” is my earnest belief that they care about my firm, my partners, my family, and me. The team at Digital Law Marketing is certainly a talented and trusted business partner. But, first and foremost, they are just good people.”

~ Christopher T. Nace
Nace Law Group

SEO Matters: Why Your Business Needs a Strong Strategy

SEO (Search Engine Optimization) is a process of optimizing your website to show up at the top of search results on sites like Google and Bing organically as well as locally. It is also helpful in expanding your exposure on AI platforms such as ChatGPT, Gemini & Perplexity. Even as AI search gains popularity, organic search traffic on sites like Google remains the leading source of traffic for websites. SEO is still one of the main ways clients will find you.

Building Your SEO Plan: Individualized Strategies

Your law firm isn’t a cookie-cutter business. You have unique experience and skills that allow you to offer top-notch representation to your clients. Digital Law Marketing develops SEO strategies that promote your strengths and brand while focusing on what matters most to your firm. Partnering with Digital Law Marketing can help you get more of the types of cases you want.

Some of the things our team does to drive cases include:

  • Discovery & research – We take the time to learn about your goals, we research your market, and audit your current digital footprint.
  • Content that converts – Our legal content writers create pages and blogs that rank in the areas you need them to. We incorporate the right terms and language rather than using short-term tactics like keyword stuffing, which often backfire in the long run.
  • Technical SEO – Page speed is a major factor in SEO results. About four in ten people abandon a site if it takes more than three seconds to load. We take steps to make your website fast, mobile-friendly, easy to crawl and optimized for search engines and users.
  • On-site optimizations – This includes things like a strong internal linking strategy, optimized titles and metas to help improve rankings and click-thru rates, and optimizing headers for the target keywords.
  • Local SEO – Our attorneys help you stand out in your market, on Google Maps and in local searches so that the calls you get are from people who need you now.
  • Smart link building – We build meaningful links to boost your authority, but always use reputable sources. If Google and other search engines identify unethical link-building practices, they will penalize the sites. We do things right and don’t rely on tactics meant to manipulate search engines.
  • Structured data: Digital Law Marketing’s SEO specialists use schema & other structured data to help search engines understand your company and services you offer.

What You Can Expect

At Digital Law Marketing, we prioritize clear communication and measurable results. Your SEO strategy is a long-term investment, not a quick win. From day one, we take the time to show you what’s working and what we’re focused on improving. You’ll never have to guess what we’re doing to help your firm, or how we’re doing it. You’ll have access to:

  • Custom dashboards demonstrating progress
  • Frequent updates from your account manager & SEO strategist
  • Transparent reporting, no jargon
  • Real-time goal tracking
What You Can Expect

Why It Works: Marketing Experts Who Think Like Lawyers

At Digital Law Marketing, we know that SEO for lawyers isn’t about chasing clicks — it’s about signing cases. We work to bring in high-quality leads from people searching for help right now.

Full-Service Marketing

SEO plays a significant role in getting leads and landing clients, but it’s just one part of the overall strategy. Digital Law Marketing offers a full suite of digital services designed exclusively for law firms, including:

  • Pay-Per-Click (PPC) Advertising
  • Google Local Service Ads (LSAs)
  • Social Media Strategy & Management
  • Local SEO & Map Optimization
  • Content Optimization for AI

Together, these services can help you generate more leads and bigger cases.

Ready to Grow?

Call us today. Let’s talk about what’s possible. Whether you’re just getting your site started or already have an established website, we’re here to help you compete — and win — through intelligent, strategic SEO.