SEO for Lawyers & Law Firms
What is Search Engine Optimization?
Search engine optimization is the practice of driving targeted traffic to a website via the organic search results on Google, Bing & Yahoo. Organic results are the most trusted and the first choice of 70% of searchers on Google. With nearly 6 billion searches done on Google each day (as per statisticbrain.com) it’s crucial your law firm has a strong search presence.
Search Engine Optimization is a Process
SEO is a process. If another company tells you otherwise, run for the hills. Google’s search engine controls over 65% of the market (as high as 67.5% for periods of time) and is the most important engine to optimize your website for. Ranking on Google’s search engine with an ever-changing algorithm (over 500 per year) is an ongoing process. There are certain factors that will always be important including:
- Unique and quality content
- Inbound links
- Page titles
- Local citations and social media signals
But, there are new opportunities and Google products to take advantage of all the time including authorship, structured data markups and more. Our team stays up to date on the most recent guidelines and products offered by Google to make sure your business is never left behind.
What Does Digital Law Marketing, Inc. Offer Your Firm?
Digital Law Marketing, Inc. remembers we are here to service you. With Digital Law Marketing, Inc. you can expect phone calls and e-mails to be returned promptly (almost always the same day). You can expect custom reports and access to custom Google Analytics dashboards so you can see how well your website is performing. We can customize your package to meet all of your online marketing goals.
We know there is no such thing as effective one size fits all SEO.
An Integrated Marketing Approach
We say search engine optimization because that is the term as it’s understood, but our true goal is to develop a strong digital footprint for your business. Our SEO specialists are experienced working hand-in-hand with other advertisers you may work with including:
- Television Advertising Companies
- Yellow Pages
- Magazine or News Advertising Companies
- Third Party Marketing Consultants
Call now and schedule a free consultation with our partners
Our partners are hands on. We are involved with and personally work on every project that comes through our doors and are available to assist you 7 days a week. We offer free consultations to all law firms to assess your needs and share our knowledge.