Social Media Marketing for Law Firms
Growing Your Audience Through Facebook, Twitter, Google+ and Other Social Networks
Social media platforms like Facebook, Twitter, Google Plus, LinkedIn and Pinterest are where most Americans spend the majority of their time. They catch up with old friends, they play games, and they share funny photos, their accomplishments and problems for hours each day. Your law firm’s social media approach needs to keep these goals of the user in mind.
A Unique Approach for Every Law Firm
When you are going after an audience such as those on Facebook, you have to know who you are going after and how to reach them. For instance, a criminal defense law firm will want to target their content and their profile towards age groups and demographics most likely to commit a crime and in neighborhoods where crime is abundant. So blog posts, social media posts, and any ads you create should appeal to this group. By trying to go after everyone, you may find your law firm won’t wind up connecting with anyone.
Tough to Track, But the Rewards are Easy to See
A combination of services including Facebook Insights, Google Analytics, Moz, BuzzBundle and Bitly allow us to track activity on social media channels and activity to your website, but the actual rewards and conversions themselves can be tougher to track. However, social media does a lot to drive business when done properly. Just a few things social media marketing accomplishes include:
- Keeping you in front of current and potential clients
- Allowing you to build trust with potential clients
- Allowing people to share your profile or posts with their friends, growing your network
- Sharing your knowledge and earning backlinks
Social media signals and brand recognition are also widely thought to be a growing signal of authority to search engines.
Picking Your Channels
Social media has grown tremendously in the last few year and as more and more platforms find success, more pop up every year. Social media channels include: