Why Your Law Firm’s Website Should Encrypted (HTTPS)

Steve Erlich Google Updates, Search Engine News, Website Security

What is HTTPS? Most of you are probably asking, “What is HTTPS?” HTTPS stands for Hyper Text Transfer Protocol Secure. HTTP/HTTPS is the protocol over which data is sent between your browser and the website you are visiting. When you visit a site over HTTP, the data being passed between your browser and the website is not secured. This leaves …

On the Rail with Friends at This Year’s Kentucky Derby

Mike Edwards Digital Law Marketing

Some people might choose holidays or their birthdays, or even a season as their favorite time of year. Not the case here, at Digital Law Marketing, Inc. For us, it’s the Kentucky Derby. Beautiful horses, incredible athletes, those truly remarkable hats – it’s just about the most fun you can have, and this year was no exception. We were on …

The Hardest Part of Writing for Lawyers

Dana Abatemarco Content Marketing, Creating Content, Digital Law Marketing, Digital Marketing

In a previous life, I taught English. I read a lot of essays – a LOT of essays. There were some truly extraordinary papers in those batches over the years; essays that explored a new angle or analyzed a small part of a classic, and turned that book into something entirely different for me. I loved reading those papers. Don’t …

Words, Words, Words vs. TL;DR – How Long Does Your Content Really Need to Be?

Dana Abatemarco Content Marketing, Creating Content, Digital Law Marketing

One of the most common, ah, discussions I have with my clients is about web page and blog length. How many words are too many words, and how short can you go without being ineffectual? The truth is, like so many other things about your content marketing, it depends. It depends on the topic, it depends on the goal for …

It’s Time to Talk about Your Social Media

Dana Abatemarco Content Marketing, Creating Content, Digital Law Marketing, Digital Marketing, Tips and Tricks

I know, I know. You’re tired of hearing about social media. You’re also probably tired of being told that social media “works” and that you have to use it to promote your firm, without ever being told what “works” means. Never fear. I’m going to break that down for you now. Social media: “forms of electronic communication (as Web sites …

Building Your Presence vs. Shareable Content

Dana Abatemarco Content Marketing, Creating Content, Digital Law Marketing, Digital Marketing

One of the problems with reading online marketing blogs is that they all talk as if you already know what they’re saying. Sure, there are intro posts on their sites, and long-winded explanations for how content works, but here’s the truth: A lot of what they’re saying doesn’t apply to you. As a law firm, your marketing and branding efforts …

Building Your Brand: CEO Mike Edwards Talks to Up and Coming Lawyers at Belmont University about the Importance of Digital Marketing

Mike Edwards Digital Law Marketing

Whether you’re fresh out of law school or have been practicing for 30 years, the best ways to build your brand happen online. It’s just how it is now. But marketing yourself on the web comes with some challenges, and attorneys can get themselves in some trouble with their State Bars (especially new attorneys) if they’re not careful. That’s why …

Bringing the Heat in Boca Raton at the Winter AAJ Convention

Mike Edwards Digital Law Marketing

  This past weekend, our CEO Mike Edwards took a little break from the cold to spend some time in Boca Raton at the American Association for Justice 2016 Winter Convention. The AAJ’s theme this year was “Strength in Knowledge * Power From Networking * United for Justice” – and the convention was a great success! The attorneys we met …