The Death of Algorithm Manipulation: Why Entity Building and Expertise Win in the AI Era
For years, law firm websites followed a familiar formula. Build out some generic content explaining the types of cases you take, emphasizing a set of keywords. Load up title tags and headings with the primary keyword and some secondary keywords. Get links with a heavy focus on sources you could manipulate anchor text. Undeserving law…
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Why Is My Law Firm Not Showing Up in AI Search?
In 2025 and 2026, one of the most common questions we hear from law firms is: “Why is my law firm not showing up in AI search?” If your firm isn’t being cited or mentioned by AI platforms like ChatGPT, Perplexity, Google AI Overviews, or Gemini, you’re not alone. AI-driven search works differently from traditional…
Read MoreAndy Simpson Featured on SEMRush Webinar – Your Brand SERP Is Your New Homepage
Our very own Senior SEO Specialist, Andy Simpson was featured this afternoon in a SEMRush webinar including some other of the industry’s finest. Andy, Jason Barnard, Claire Carlile and Greg Gifford had an outstanding discussion regarding best practices for optimizing your brand SERP, from your Google My Business listing and knowledge panel to the local/organic…
Read MoreDigital Law Marketing is Partnering with The Trial Lawyers Summit, Presented by The National Trial Lawyers, for 2018-19!
There have been a lot of big things happening here at Digital Law Marketing this year – but this is the biggest news of all. We are proud to announce our partnership with The Trial Lawyers Summit, presented by The National Trial Lawyers, for the 2018-19 year. As Platinum Sponsors of The Trial Lawyers Summit,…
Read MoreKeeping Content Fresh, Even When You’ve No Time Left to Write
One of the things we hear all the time from our clients is, “I’d love to start blogging and writing more.” Hey – I get it. As a writer, I totally understand how it feels when you complete a project that you’ve put a lot of work into. You do all that research and find…
Read MoreIt WAS an Affair to Remember – and DLM Helped!
At Digital Law Marketing, Inc., we love to celebrate our clients’ successes. That’s why we were honored to be invited to the 62nd Annual Awards Dinner for the Trial Lawyers Association of Washington, DC. This year’s theme was “An Affair to Remember,” and the title fit perfectly: a sumptuous black-tie affair at the historic Howard…
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Always Dreaming Wins the Kentucky Derby – and So Did DLM!
The 143rd Kentucky Derby winner, Always Dreaming, didn’t disappoint at this year’s Derby. He proved himself a real “tough Mudder,” flying through the muck at Churchill Downs in a mere 2:03.59. Digital Law Marketing, Inc. was on the rail this year, too, taking in the sights and excitement of the day with our clients. Beautiful…
Read MoreWhy Your Law Firm’s Website Should Encrypted (HTTPS)
What is HTTPS? Most of you are probably asking, “What is HTTPS?” HTTPS stands for Hyper Text Transfer Protocol Secure. HTTP/HTTPS is the protocol over which data is sent between your browser and the website you are visiting. When you visit a site over HTTP, the data being passed between your browser and the website…
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On the Rail with Friends at This Year’s Kentucky Derby
Some people might choose holidays or their birthdays, or even a season as their favorite time of year. Not the case here, at Digital Law Marketing, Inc. For us, it’s the Kentucky Derby. Beautiful horses, incredible athletes, those truly remarkable hats – it’s just about the most fun you can have, and this year was…
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The Hardest Part of Writing for Lawyers
In a previous life, I taught English. I read a lot of essays – a LOT of essays. There were some truly extraordinary papers in those batches over the years; essays that explored a new angle or analyzed a small part of a classic, and turned that book into something entirely different for me. I…
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