2014: A Busy But Straightforward Year in Search

What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it's an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links are still a necessity. We also saw Google do a lot more detectable testing of their algorithms and updates before [...]

Penguin 3.0: 1% of English Queries Effected

Penguin has become Google's most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google's Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You need to request removal of any links that do not meet Google's guidelines and disavow any domains that are unresponsive [...]

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