Google Kills Off Authorship

It's official. Google has removed all authorship data from search results and Webmaster Tools. Google reports that as a whole, not enough people took advantage of the authorship markup to make it a valuable ranking factor and they saw little difference in click-through rates for sites with authorship markups versus those without. A major goal of Google's with authorship was to improve their users' experience. When they found that authorship may even be a detractor, they [...]

Authorship Versus Publisher Markup: Which One and When

With all of the updates Google has done over the last few years, the question that seems to excite our clients most is, "Can I get that little picture of me next to my search results?!" The answer is both yes and no. Authorship is for tying content to an author Think about this for a moment. Your name is John Smith. You have a brother Joe Smith and you work for Smith & Smith [...]

Help Search Engines Understand Your Website With Schema

The Evolution of Search Results Over the lifespan of search, we have seen drastic changes in how search results are displayed across all search engines. For the purpose of this article we will focus on the search giant Google, but Bing, Yahoo! and Yandex also support many of the different schema markups as well. Over a decade ago now, Google became what we now know as a "hybrid" search engine, or a search engine that [...]

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