The Hardest Part of Writing for Lawyers

In a previous life, I taught English. I read a lot of essays – a LOT of essays. There were some truly extraordinary papers in those batches over the years; essays that explored a new angle or analyzed a small part of a classic, and turned that book into something entirely different for me. I loved reading those papers. Don’t get me wrong; there were always a few duds, too, by students who weren’t interested [...]

It’s Time to Talk about Your Social Media

I know, I know. You’re tired of hearing about social media. You’re also probably tired of being told that social media “works” and that you have to use it to promote your firm, without ever being told what “works” means. Never fear. I’m going to break that down for you now. Social media: “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, [...]

You’re Repeating Yourself (but It’s Okay)

No one – no one – likes to hear those words. But we hear them a lot, for reasons that you might not expect. I’m here to tell you that some repetition is pretty important, as long as you use it to your advantage. And it’s also really effective. Need proof? Think about how you learned your times tables, or how to write cursive, or the way you learn a song simply from hearing it [...]

Building Your Presence vs. Shareable Content

One of the problems with reading online marketing blogs is that they all talk as if you already know what they’re saying. Sure, there are intro posts on their sites, and long-winded explanations for how content works, but here’s the truth: A lot of what they’re saying doesn’t apply to you. As a law firm, your marketing and branding efforts are distinctly different from the average retailer even if your end goal is the same. [...]

Is Your Marketing Company Working Against You?

Your firm is important and unique. The services and value you provide sets you apart from your competition. So why would you hire a marketing company that offers the same services as other firms in your area? I'd like to kick off the year with a message about why exclusivity matters. Many digital marketing firms use a "blanket approach" to business, selling not only to you, but also to every law firm in your city [...]

Going Global: DLM Director of Sales Addresses the ABL General Assembly Meeting

Washington, DC - The Alliance of Business Lawyers held its General Assembly Meeting where delegates met to hold seminars and discussions on a variety of topics from international geopolitical affairs to the world economic environment for businesses. The meeting was held last weekend from the 21st to the 22nd in Washington DC. The first presentation on Saturday was from Stephanie Manor Chew, the Director of Sales at Digital Law Marketing. During her hour and a [...]

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