2014: A Busy But Straightforward Year in Search

What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it's an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links are still a necessity. We also saw Google do a lot more detectable testing of their algorithms and updates before [...]

Penguin 3.0: 1% of English Queries Effected

Penguin has become Google's most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google's Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You need to request removal of any links that do not meet Google's guidelines and disavow any domains that are unresponsive [...]

Penguin 3.0 May Be On The Way – Make Sure You Are Protected!

With Matt Cutts on leave, we thought we'd potentially have some quiet months. This morning, Barry Schwartz at SERoundTable.com announced his suspicion that the stars are aligned for Google to release Penguin 3.0 today. If they don't release it today (it's customary for Google to release updates on Fridays), John Mueller confirmed in the latest Webmasters Hangout that "it's not far off." MozCast, a fun, weather-like formula put together by Moz.com shows major fluctuations almost [...]

Negative SEO: Is It Real? And Should I Be Scared?

What is Negative SEO? Negative SEO is the practice of deceiving Google to believe that a domain you do not own is doing something to violate Google's webmaster guidelines or interfering with Google's ability to crawl a domain. This includes everything from spam link building to denial of service attacks. The goal of negative search engine optimization is usually to drive down a competitors rankings. Google has claimed that businesses do not have to worry [...]

A Link Is A Link, Right? Wrong!

One of the many consulting and SEO services we provide for law firms involves link building, link removals and link clean-up. Even attorneys foreign to SEO best practices know that a link should be a good thing and law firms are constantly paying for new services to showcase their practice. With your search engine optimization or marketing agency/team talking about links all the time, you as an attorney innocently assume that these services will "increase [...]

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