It’s Time to Talk about Your Social Media

I know, I know. You’re tired of hearing about social media. You’re also probably tired of being told that social media “works” and that you have to use it to promote your firm, without ever being told what “works” means. Never fear. I’m going to break that down for you now. Social media: “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, [...]

Going Global: DLM Director of Sales Addresses the ABL General Assembly Meeting

Washington, DC - The Alliance of Business Lawyers held its General Assembly Meeting where delegates met to hold seminars and discussions on a variety of topics from international geopolitical affairs to the world economic environment for businesses. The meeting was held last weekend from the 21st to the 22nd in Washington DC. The first presentation on Saturday was from Stephanie Manor Chew, the Director of Sales at Digital Law Marketing. During her hour and a [...]

Penguin 3.0: 1% of English Queries Effected

Penguin has become Google's most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google's Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You need to request removal of any links that do not meet Google's guidelines and disavow any domains that are unresponsive [...]

A Link Is A Link, Right? Wrong!

One of the many consulting and SEO services we provide for law firms involves link building, link removals and link clean-up. Even attorneys foreign to SEO best practices know that a link should be a good thing and law firms are constantly paying for new services to showcase their practice. With your search engine optimization or marketing agency/team talking about links all the time, you as an attorney innocently assume that these services will "increase [...]

Can Law Firms Compete And Cooperate At The Same Time?

So many law firms are so caught up in what their competition is doing and how their competition is beating them, that they never take the time to sit back and think how they can cooperate to increase profitability for both law firms. You do this all the time within your referral networks without thinking about it. You send Jim Smith your medical malpractice cases while Jim sends you all of his car accident claims. [...]

Help Search Engines Understand Your Website With Schema

The Evolution of Search Results Over the lifespan of search, we have seen drastic changes in how search results are displayed across all search engines. For the purpose of this article we will focus on the search giant Google, but Bing, Yahoo! and Yandex also support many of the different schema markups as well. Over a decade ago now, Google became what we now know as a "hybrid" search engine, or a search engine that [...]

Some Easy Website Cleanup Tricks to Improve Both User Experience and Search Engine Performance

Just about every week I get the question, "What can I do to improve my website's performance?" The truth is, there is no simple answer. It depends on what metrics you are using to gauge performance and there are a lot of factors that should be taken into consideration. But there are some common cleanup tricks everyone with access to their website can do to improve their users' experience and search engine crawl speeds, which [...]

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