Is Your Marketing Company Working Against You?

Your firm is important and unique. The services and value you provide sets you apart from your competition. So why would you hire a marketing company that offers the same services as other firms in your area? I'd like to kick off the year with a message about why exclusivity matters. Many digital marketing firms use a "blanket approach" to business, selling not only to you, but also to every law firm in your city [...]

Going Global: DLM Director of Sales Addresses the ABL General Assembly Meeting

Washington, DC - The Alliance of Business Lawyers held its General Assembly Meeting where delegates met to hold seminars and discussions on a variety of topics from international geopolitical affairs to the world economic environment for businesses. The meeting was held last weekend from the 21st to the 22nd in Washington DC. The first presentation on Saturday was from Stephanie Manor Chew, the Director of Sales at Digital Law Marketing. During her hour and a [...]

Authorship Versus Publisher Markup: Which One and When

With all of the updates Google has done over the last few years, the question that seems to excite our clients most is, "Can I get that little picture of me next to my search results?!" The answer is both yes and no. Authorship is for tying content to an author Think about this for a moment. Your name is John Smith. You have a brother Joe Smith and you work for Smith & Smith [...]

Some Easy Website Cleanup Tricks to Improve Both User Experience and Search Engine Performance

Just about every week I get the question, "What can I do to improve my website's performance?" The truth is, there is no simple answer. It depends on what metrics you are using to gauge performance and there are a lot of factors that should be taken into consideration. But there are some common cleanup tricks everyone with access to their website can do to improve their users' experience and search engine crawl speeds, which [...]

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