Penguin 3.0 May Be On The Way – Make Sure You Are Protected!

With Matt Cutts on leave, we thought we'd potentially have some quiet months. This morning, Barry Schwartz at SERoundTable.com announced his suspicion that the stars are aligned for Google to release Penguin 3.0 today. If they don't release it today (it's customary for Google to release updates on Fridays), John Mueller confirmed in the latest Webmasters Hangout that "it's not far off." MozCast, a fun, weather-like formula put together by Moz.com shows major fluctuations almost [...]

Negative SEO: Is It Real? And Should I Be Scared?

What is Negative SEO? Negative SEO is the practice of deceiving Google to believe that a domain you do not own is doing something to violate Google's webmaster guidelines or interfering with Google's ability to crawl a domain. This includes everything from spam link building to denial of service attacks. The goal of negative search engine optimization is usually to drive down a competitors rankings. Google has claimed that businesses do not have to worry [...]

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