About Steve Erlich

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So far Steve Erlich has created 21 blog entries.

Why Your Law Firm’s Website Should Encrypted (HTTPS)

What is HTTPS? Most of you are probably asking, “What is HTTPS?” HTTPS stands for Hyper Text Transfer Protocol Secure. HTTP/HTTPS is the protocol over which data is sent between your browser and the website you are visiting. When you visit a site over HTTP, the data being passed between your browser and the website is not secured. This leaves any information you are sending easy to intercept and interpret. However, when you visit a [...]

Which Listings Should I Get? Lawyers.com? FindLaw? Avvo?

This is getting expensive! If you are an attorney reading this article, you have probably heard a proposal from one of these 3 directories (among others) regarding why you should be listed on their website. But how do you know which listings have value? Which ones offer a good return on investment? Which ones offer value from a search engine optimization perspective?  Are there intangibles to being listed? And how do you stand out on [...]

2014: A Busy But Straightforward Year in Search

What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it's an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links are still a necessity. We also saw Google do a lot more detectable testing of their algorithms and updates before [...]

Penguin 3.0: 1% of English Queries Effected

Penguin has become Google's most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google's Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You need to request removal of any links that do not meet Google's guidelines and disavow any domains that are unresponsive [...]

Google Kills Off Authorship

It's official. Google has removed all authorship data from search results and Webmaster Tools. Google reports that as a whole, not enough people took advantage of the authorship markup to make it a valuable ranking factor and they saw little difference in click-through rates for sites with authorship markups versus those without. A major goal of Google's with authorship was to improve their users' experience. When they found that authorship may even be a detractor, they [...]

Penguin 3.0 May Be On The Way – Make Sure You Are Protected!

With Matt Cutts on leave, we thought we'd potentially have some quiet months. This morning, Barry Schwartz at SERoundTable.com announced his suspicion that the stars are aligned for Google to release Penguin 3.0 today. If they don't release it today (it's customary for Google to release updates on Fridays), John Mueller confirmed in the latest Webmasters Hangout that "it's not far off." MozCast, a fun, weather-like formula put together by Moz.com shows major fluctuations almost [...]

Negative SEO: Is It Real? And Should I Be Scared?

What is Negative SEO? Negative SEO is the practice of deceiving Google to believe that a domain you do not own is doing something to violate Google's webmaster guidelines or interfering with Google's ability to crawl a domain. This includes everything from spam link building to denial of service attacks. The goal of negative search engine optimization is usually to drive down a competitors rankings. Google has claimed that businesses do not have to worry [...]

Google Launches New Local Search Algorithm: Pigeon

On the same day we talked about stability in the search rankings, Google took a big new blender, turned it on high power and dropped their local search results into it. What is "Pigeon" Pigeon is a new local search algorithm implemented by Google. Pigeon is the name given to the algorithm by marketers, not Google themselves. The goal of this algorithm change was to include the numerous ranking signals they use in web search [...]

Some Stability May Be Ahead: Google Updates; Matt Cutts Goes on Leave and More!

While there haven't been the massive overhauls to search results we've seen in recent years, there has been absolutely no shortage of updates from Google in 2014. First, the world saw some huge fluctuations in the rankings in January all the way through May as Google began one by one manually penalizing websites frequented by guest bloggers, as well as those sites using these platforms to gain what Google considers to be unnatural links. If [...]

A Link Is A Link, Right? Wrong!

One of the many consulting and SEO services we provide for law firms involves link building, link removals and link clean-up. Even attorneys foreign to SEO best practices know that a link should be a good thing and law firms are constantly paying for new services to showcase their practice. With your search engine optimization or marketing agency/team talking about links all the time, you as an attorney innocently assume that these services will "increase [...]

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