What is HTTPS? Most of you are probably asking, “What is HTTPS?” HTTPS stands for Hyper Text Transfer Protocol Secure. HTTP/HTTPS is the protocol over which data is sent between your browser and the website you are visiting. When you visit a site over HTTP, the data being passed between your browser and the website…

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This is getting expensive! If you are an attorney reading this article, you have probably heard a proposal from one of these 3 directories (among others) regarding why you should be listed on their website. But how do you know which listings have value? Which ones offer a good return on investment? Which ones offer…

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What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it’s an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links…

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Penguin has become Google’s most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google’s Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You…

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It’s official. Google has removed all authorship data from search results and Webmaster Tools. Google reports that as a whole, not enough people took advantage of the authorship markup to make it a valuable ranking factor and they saw little difference in click-through rates for sites with authorship markups versus those without. A major goal of…

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With Matt Cutts on leave, we thought we’d potentially have some quiet months. This morning, Barry Schwartz at SERoundTable.com announced his suspicion that the stars are aligned for Google to release Penguin 3.0 today. If they don’t release it today (it’s customary for Google to release updates on Fridays), John Mueller confirmed in the latest…

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What is Negative SEO? Negative SEO is the practice of deceiving Google to believe that a domain you do not own is doing something to violate Google’s webmaster guidelines or interfering with Google’s ability to crawl a domain. This includes everything from spam link building to denial of service attacks. The goal of negative search…

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On the same day we talked about stability in the search rankings, Google took a big new blender, turned it on high power and dropped their local search results into it. What is “Pigeon” Pigeon is a new local search algorithm implemented by Google. Pigeon is the name given to the algorithm by marketers, not…

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