Posts by Steve Erlich
A Link Is A Link, Right? Wrong!
One of the many consulting and SEO services we provide for law firms involves link building, link removals and link clean-up. Even attorneys foreign to SEO best practices know that a link should be a good thing and law firms are constantly paying for new services to showcase their practice. With your search engine optimization…
Read MoreCan Law Firms Compete And Cooperate At The Same Time?
So many law firms are so caught up in what their competition is doing and how their competition is beating them, that they never take the time to sit back and think how they can cooperate to increase profitability for both law firms. You do this all the time within your referral networks without thinking…
Read MoreMatt Cutts Confirms Google Panda 4.0 Release
Its official! Panda 4.0 has struck and it should come to no one’s surprise. We have seen rankings bounce around and then return to normal quite a bit this month and knew Google was testing something. However, after releasing both Penguin 1.0 and 2.0 in May of previous years, Google decided to keep search engine…
Read MoreDuckDuckGo Quacks Back – Search Engine Relaunch
With all of the other initiatives Google has on their shoulders right now, DuckDuckGo.com has found an interesting opportunity to jump back into the picture. Long considered a niche search engine that embraced the concept of user privacy, but lacked many of the traits of its larger competitors including Google, Bing and Yahoo!, they appear…
Read MoreAuthorship Versus Publisher Markup: Which One and When
With all of the updates Google has done over the last few years, the question that seems to excite our clients most is, “Can I get that little picture of me next to my search results?!” The answer is both yes and no. Authorship is for tying content to an author Think about this for…
Read MoreHelp Search Engines Understand Your Website With Schema
The Evolution of Search Results Over the lifespan of search, we have seen drastic changes in how search results are displayed across all search engines. For the purpose of this article we will focus on the search giant Google, but Bing, Yahoo! and Yandex also support many of the different schema markups as well. Over…
Read MoreGoogle Cleaning Up Places For Business Like Never Before
You may have noticed some alarming drop-offs in your Google Plus or Google Places for Business traffic. We have confirmed with 3 other agencies and multiple vendors that they are experiencing the same strange tracking issues making their Google Plus traffic graph look like this: And Google Places for Business traffic look like this: Funny…
Read MoreDid You Notice a Change in Your Google Analtyics?
Did you notice a change in your Google Analytics account this morning? You should have! Early this morning Google officially transitioned the names of two key metrics, as “Visitors” and “Unique Visitors” became “Sessions” and “Users”. As far as we can tell, the new names simply more accurately portray what is being tracked. I’ve attached…
Read MoreChecking Up On Your SEO
How Your Law Firm Can Monitor It’s Search Engine Optimization Performance A lot of business owners are skeptical about search engine optimization and who can blame them? Almost every attorney we talk to has at least one horror story from dealing with an internet marketing company that promised them the world, but they wound up…
Read MoreGoogle Hummingbird and the Growth of Conversational Search
Google released the Hummingbird algorithm in August of 2013. But what is Hummingbird? And how should it effect the way you approach your online marketing? Google’s Hummingbird was a core algorithm update and was perhaps the most revolutionary of the 3 most well-known updates in the last few years (the other two being Panda &…
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