Why Your Law Firm’s Website Should Encrypted (HTTPS)

What is HTTPS? Most of you are probably asking, “What is HTTPS?” HTTPS stands for Hyper Text Transfer Protocol Secure. HTTP/HTTPS is the protocol over which data is sent between your browser and the website you are visiting. When you visit a site over HTTP, the data being passed between your browser and the website is not secured. This leaves any information you are sending easy to intercept and interpret. However, when you visit a [...]

2014: A Busy But Straightforward Year in Search

What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it's an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links are still a necessity. We also saw Google do a lot more detectable testing of their algorithms and updates before [...]

Penguin 3.0: 1% of English Queries Effected

Penguin has become Google's most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google's Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You need to request removal of any links that do not meet Google's guidelines and disavow any domains that are unresponsive [...]

Google Kills Off Authorship

It's official. Google has removed all authorship data from search results and Webmaster Tools. Google reports that as a whole, not enough people took advantage of the authorship markup to make it a valuable ranking factor and they saw little difference in click-through rates for sites with authorship markups versus those without. A major goal of Google's with authorship was to improve their users' experience. When they found that authorship may even be a detractor, they [...]

Penguin 3.0 May Be On The Way – Make Sure You Are Protected!

With Matt Cutts on leave, we thought we'd potentially have some quiet months. This morning, Barry Schwartz at SERoundTable.com announced his suspicion that the stars are aligned for Google to release Penguin 3.0 today. If they don't release it today (it's customary for Google to release updates on Fridays), John Mueller confirmed in the latest Webmasters Hangout that "it's not far off." MozCast, a fun, weather-like formula put together by Moz.com shows major fluctuations almost [...]

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