Why Don’t You Sound Like Me? Choosing the Right Voice for Your Firm

Let’s say you’re ready to hire an online marketing company. You tell the writer you want blogs about bankruptcy topics. A few days later, a handful of pages and a couple of blogs are in your inbox waiting for your review. You open them up, excited to see what your new site will sound like, and the only thing you can think is, This doesn’t sound like me at all. This is one of the [...]

Building Your Presence vs. Shareable Content

One of the problems with reading online marketing blogs is that they all talk as if you already know what they’re saying. Sure, there are intro posts on their sites, and long-winded explanations for how content works, but here’s the truth: A lot of what they’re saying doesn’t apply to you. As a law firm, your marketing and branding efforts are distinctly different from the average retailer even if your end goal is the same. [...]

Building Your Brand: CEO Mike Edwards Talks to Up and Coming Lawyers at Belmont University about the Importance of Digital Marketing

Image from Belmont University: http://belmont.edu Whether you’re fresh out of law school or have been practicing for 30 years, the best ways to build your brand happen online. It’s just how it is now. But marketing yourself on the web comes with some challenges, and attorneys can get themselves in some trouble with their State Bars (especially new attorneys) if they’re not careful. That’s why the CEO of Digital Law Marketing, Inc., Mike [...]

Bringing the Heat in Boca Raton at the Winter AAJ Convention

  This past weekend, our CEO Mike Edwards took a little break from the cold to spend some time in Boca Raton at the American Association for Justice 2016 Winter Convention. The AAJ’s theme this year was “Strength in Knowledge * Power From Networking * United for Justice” – and the convention was a great success! The attorneys we met appeared impressed with the selection of sessions (as well as the opportunity to blow off [...]

Which Listings Should I Get? Lawyers.com? FindLaw? Avvo?

This is getting expensive! If you are an attorney reading this article, you have probably heard a proposal from one of these 3 directories (among others) regarding why you should be listed on their website. But how do you know which listings have value? Which ones offer a good return on investment? Which ones offer value from a search engine optimization perspective?  Are there intangibles to being listed? And how do you stand out on [...]

Enhancing the Customer Experience with the Country’s Prettiest Ponies on the Classiest Course

At Digital Law Marketing, Inc., we know that great service includes more than just doing our jobs well; it means building long-lasting relationships and friendships with our clients. To help celebrate those bonds, we held two Client Appreciation Weekends at the historical Keeneland thoroughbred racing venue, home to this year’s Breeder’s Cup. It was so nice to spend time with the men and women who make us love coming to work each day, and to [...]

Is Your Marketing Company Working Against You?

Your firm is important and unique. The services and value you provide sets you apart from your competition. So why would you hire a marketing company that offers the same services as other firms in your area? I'd like to kick off the year with a message about why exclusivity matters. Many digital marketing firms use a "blanket approach" to business, selling not only to you, but also to every law firm in your city [...]

Going Global: DLM Director of Sales Addresses the ABL General Assembly Meeting

Washington, DC - The Alliance of Business Lawyers held its General Assembly Meeting where delegates met to hold seminars and discussions on a variety of topics from international geopolitical affairs to the world economic environment for businesses. The meeting was held last weekend from the 21st to the 22nd in Washington DC. The first presentation on Saturday was from Stephanie Manor Chew, the Director of Sales at Digital Law Marketing. During her hour and a [...]

2014: A Busy But Straightforward Year in Search

What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it's an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links are still a necessity. We also saw Google do a lot more detectable testing of their algorithms and updates before [...]

Penguin 3.0: 1% of English Queries Effected

Penguin has become Google's most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google's Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You need to request removal of any links that do not meet Google's guidelines and disavow any domains that are unresponsive [...]

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