The Hardest Part of Writing for Lawyers

In a previous life, I taught English. I read a lot of essays – a LOT of essays. There were some truly extraordinary papers in those batches over the years; essays that explored a new angle or analyzed a small part of a classic, and turned that book into something entirely different for me. I loved reading those papers. Don’t get me wrong; there were always a few duds, too, by students who weren’t interested [...]

Words, Words, Words vs. TL;DR – How Long Does Your Content Really Need to Be?

One of the most common, ah, discussions I have with my clients is about web page and blog length. How many words are too many words, and how short can you go without being ineffectual? The truth is, like so many other things about your content marketing, it depends. It depends on the topic, it depends on the goal for the content, it depends what kind of content it is. There’s no really good answer. [...]

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