Posts Tagged ‘Google’
2014: A Busy But Straightforward Year in Search
What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it’s an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links…
Read MoreSome Stability May Be Ahead: Google Updates; Matt Cutts Goes on Leave and More!
While there haven’t been the massive overhauls to search results we’ve seen in recent years, there has been absolutely no shortage of updates from Google in 2014. First, the world saw some huge fluctuations in the rankings in January all the way through May as Google began one by one manually penalizing websites frequented by…
Read MoreAuthorship Versus Publisher Markup: Which One and When
With all of the updates Google has done over the last few years, the question that seems to excite our clients most is, “Can I get that little picture of me next to my search results?!” The answer is both yes and no. Authorship is for tying content to an author Think about this for…
Read MoreHelp Search Engines Understand Your Website With Schema
The Evolution of Search Results Over the lifespan of search, we have seen drastic changes in how search results are displayed across all search engines. For the purpose of this article we will focus on the search giant Google, but Bing, Yahoo! and Yandex also support many of the different schema markups as well. Over…
Read MoreGoogle Hummingbird and the Growth of Conversational Search
Google released the Hummingbird algorithm in August of 2013. But what is Hummingbird? And how should it effect the way you approach your online marketing? Google’s Hummingbird was a core algorithm update and was perhaps the most revolutionary of the 3 most well-known updates in the last few years (the other two being Panda &…
Read MoreSome Easy Website Cleanup Tricks to Improve Both User Experience and Search Engine Performance
Just about every week I get the question, “What can I do to improve my website’s performance?” The truth is, there is no simple answer. It depends on what metrics you are using to gauge performance and there are a lot of factors that should be taken into consideration. But there are some common cleanup…
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