Authorship Versus Publisher Markup: Which One and When
With all of the updates Google has done over the last few years, the question that seems to excite our clients most is, “Can I get that little picture of me next to my search results?!” The answer is both yes and no. Authorship is for tying content to an author Think about this for…
Read MoreHelp Search Engines Understand Your Website With Schema
The Evolution of Search Results Over the lifespan of search, we have seen drastic changes in how search results are displayed across all search engines. For the purpose of this article we will focus on the search giant Google, but Bing, Yahoo! and Yandex also support many of the different schema markups as well. Over…
Read MoreGoogle Cleaning Up Places For Business Like Never Before
You may have noticed some alarming drop-offs in your Google Plus or Google Places for Business traffic. We have confirmed with 3 other agencies and multiple vendors that they are experiencing the same strange tracking issues making their Google Plus traffic graph look like this: And Google Places for Business traffic look like this: Funny…
Read MoreDid You Notice a Change in Your Google Analtyics?
Did you notice a change in your Google Analytics account this morning? You should have! Early this morning Google officially transitioned the names of two key metrics, as “Visitors” and “Unique Visitors” became “Sessions” and “Users”. As far as we can tell, the new names simply more accurately portray what is being tracked. I’ve attached…
Read MoreChecking Up On Your SEO
How Your Law Firm Can Monitor It’s Search Engine Optimization Performance A lot of business owners are skeptical about search engine optimization and who can blame them? Almost every attorney we talk to has at least one horror story from dealing with an internet marketing company that promised them the world, but they wound up…
Read MoreGoogle Hummingbird and the Growth of Conversational Search
Google released the Hummingbird algorithm in August of 2013. But what is Hummingbird? And how should it effect the way you approach your online marketing? Google’s Hummingbird was a core algorithm update and was perhaps the most revolutionary of the 3 most well-known updates in the last few years (the other two being Panda &…
Read MoreSome Easy Website Cleanup Tricks to Improve Both User Experience and Search Engine Performance
Just about every week I get the question, “What can I do to improve my website’s performance?” The truth is, there is no simple answer. It depends on what metrics you are using to gauge performance and there are a lot of factors that should be taken into consideration. But there are some common cleanup…
Read MoreAn Exciting Week at Digital Law Marketing, Inc.
Tonight marked the conclusion of an amazing and exciting week here at Digital Law Marketing, Inc. Early in the week, we attended the ClickZ Live New York conference and enjoyed spending time and exchanging marketing ideas with our peers. As the week came to a close, we completed the relaunch of digitallawmarketing.com. The new website…
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