Did you notice a change in your Google Analytics account this morning? You should have! Early this morning Google officially transitioned the names of two key metrics, as “Visitors” and “Unique Visitors” became “Sessions” and “Users”. As far as we can tell, the new names simply more accurately portray what is being tracked. I’ve attached a screenshot of these changes. We will update this post as new information becomes available. Stay tuned.
Barry Schwartz has more at Search Engine Round Table.
Google has provided more details at +GoogleAnalytics.