Digital Law Marketing
Building Your Brand: CEO Mike Edwards Talks to Up and Coming Lawyers at Belmont University about the Importance of Digital Marketing
Whether you’re fresh out of law school or have been practicing for 30 years, the best ways to build your brand happen online. It’s just how it is now. But marketing yourself on the web comes with some challenges, and attorneys can get themselves in some trouble with their State Bars (especially new attorneys) if…
Read More
Bringing the Heat in Boca Raton at the Winter AAJ Convention
This past weekend, our CEO Mike Edwards took a little break from the cold to spend some time in Boca Raton at the American Association for Justice 2016 Winter Convention. The AAJ’s theme this year was “Strength in Knowledge * Power From Networking * United for Justice” – and the convention was a great…
Read MoreWhich Listings Should I Get? Lawyers.com? FindLaw? Avvo?
This is getting expensive! If you are an attorney reading this article, you have probably heard a proposal from one of these 3 directories (among others) regarding why you should be listed on their website. But how do you know which listings have value? Which ones offer a good return on investment? Which ones offer…
Read More
Enhancing the Customer Experience with the Country’s Prettiest Ponies on the Classiest Course
At Digital Law Marketing, Inc., we know that great service includes more than just doing our jobs well; it means building long-lasting relationships and friendships with our clients. To help celebrate those bonds, we held two Client Appreciation Weekends at the historical Keeneland thoroughbred racing venue, home to this year’s Breeder’s Cup. It was so…
Read MoreIs Your Marketing Company Working Against You?
Your firm is important and unique. The services and value you provide sets you apart from your competition. So why would you hire a marketing company that offers the same services as other firms in your area? I’d like to kick off the year with a message about why exclusivity matters. Many digital marketing firms…
Read MoreGoing Global: DLM Director of Sales Addresses the ABL General Assembly Meeting
Washington, DC – The Alliance of Business Lawyers held its General Assembly Meeting where delegates met to hold seminars and discussions on a variety of topics from international geopolitical affairs to the world economic environment for businesses. The meeting was held last weekend from the 21st to the 22nd in Washington DC. The first presentation…
Read More2014: A Busy But Straightforward Year in Search
What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it’s an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links…
Read MoreNegative SEO: Is It Real? And Should I Be Scared?
What is Negative SEO? Negative SEO is the practice of deceiving Google to believe that a domain you do not own is doing something to violate Google’s webmaster guidelines or interfering with Google’s ability to crawl a domain. This includes everything from spam link building to denial of service attacks. The goal of negative search…
Read MoreGoogle Launches New Local Search Algorithm: Pigeon
On the same day we talked about stability in the search rankings, Google took a big new blender, turned it on high power and dropped their local search results into it. What is “Pigeon” Pigeon is a new local search algorithm implemented by Google. Pigeon is the name given to the algorithm by marketers, not…
Read MoreSome Stability May Be Ahead: Google Updates; Matt Cutts Goes on Leave and More!
While there haven’t been the massive overhauls to search results we’ve seen in recent years, there has been absolutely no shortage of updates from Google in 2014. First, the world saw some huge fluctuations in the rankings in January all the way through May as Google began one by one manually penalizing websites frequented by…
Read More