You’re Repeating Yourself (but It’s Okay)
No one – no one – likes to hear those words. But we hear them a lot, for reasons that you might not expect. I’m here to tell you that some repetition is pretty important, as long as you use it to your advantage. And it’s also really effective. Need proof? Think about how you…
Read MoreWhy Don’t You Sound Like Me? Choosing the Right Voice for Your Firm
Let’s say you’re ready to hire an online marketing company. You tell the writer you want blogs about bankruptcy topics. A few days later, a handful of pages and a couple of blogs are in your inbox waiting for your review. You open them up, excited to see what your new site will sound like,…
Read MoreBuilding Your Presence vs. Shareable Content
One of the problems with reading online marketing blogs is that they all talk as if you already know what they’re saying. Sure, there are intro posts on their sites, and long-winded explanations for how content works, but here’s the truth: A lot of what they’re saying doesn’t apply to you. As a law firm,…
Read MoreBuilding Your Brand: CEO Mike Edwards Talks to Up and Coming Lawyers at Belmont University about the Importance of Digital Marketing
Whether you’re fresh out of law school or have been practicing for 30 years, the best ways to build your brand happen online. It’s just how it is now. But marketing yourself on the web comes with some challenges, and attorneys can get themselves in some trouble with their State Bars (especially new attorneys) if…
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Bringing the Heat in Boca Raton at the Winter AAJ Convention
This past weekend, our CEO Mike Edwards took a little break from the cold to spend some time in Boca Raton at the American Association for Justice 2016 Winter Convention. The AAJ’s theme this year was “Strength in Knowledge * Power From Networking * United for Justice” – and the convention was a great…
Read MoreWhich Listings Should I Get? Lawyers.com? FindLaw? Avvo?
This is getting expensive! If you are an attorney reading this article, you have probably heard a proposal from one of these 3 directories (among others) regarding why you should be listed on their website. But how do you know which listings have value? Which ones offer a good return on investment? Which ones offer…
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Enhancing the Customer Experience with the Country’s Prettiest Ponies on the Classiest Course
At Digital Law Marketing, Inc., we know that great service includes more than just doing our jobs well; it means building long-lasting relationships and friendships with our clients. To help celebrate those bonds, we held two Client Appreciation Weekends at the historical Keeneland thoroughbred racing venue, home to this year’s Breeder’s Cup. It was so…
Read MoreIs Your Marketing Company Working Against You?
Your firm is important and unique. The services and value you provide sets you apart from your competition. So why would you hire a marketing company that offers the same services as other firms in your area? I’d like to kick off the year with a message about why exclusivity matters. Many digital marketing firms…
Read MoreGoing Global: DLM Director of Sales Addresses the ABL General Assembly Meeting
Washington, DC – The Alliance of Business Lawyers held its General Assembly Meeting where delegates met to hold seminars and discussions on a variety of topics from international geopolitical affairs to the world economic environment for businesses. The meeting was held last weekend from the 21st to the 22nd in Washington DC. The first presentation…
Read More2014: A Busy But Straightforward Year in Search
What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it’s an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links…
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